Online Video

Forrester Research in a study commissioned by Veoh Network looked at online video and found that 2/3rds of people online watch video each month, with the average viewer watching 56 minutes per week. People watch all kinds of things: news, TV shows and animation. See the blog item by B. Harrison or J. McQuivey's blog. McQuivey talks about engaged viewers, those who watch more than an hour of online video each week. I think the take home message for us is that we need to be providing our content online, and not be concerned about the length or if it was on tv first. Engaged viewers pay more attention to online video than to tv options. People want the information when they can get it. Again, its all about valuing people and giving them the information they need.