Friday, May 6, 2011

Social Media...Get Focused!

Wanting Something | Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image

I thought this article hit the nail on the head. We really need to look at our strategy and focus, focus, focus on what we are trying to accomplish with our social media. The author could have been writing about our efforts.

So, as we move forward with thinking through our marketing and media plans for the future, we should know exactly where we want to move with our social media efforts...and stay on track.

Friday, December 10, 2010

Thursday, September 23, 2010

Monday, October 26, 2009

Web Ink Now: Who the hell are these people?

Web Ink Now: Who the hell are these people?

This is an interesting post..one that I completely agree with. We should always use our own photos on our website and in our printed fact sheets. That makes us more relevant. It makes us more real.

I used stock photography in an annual report one time. A photo of a little boy with an ear of corn was in that annual report and in so many other reports not affiliated with our organization.

Evaluate Content with Google Analytics (Oct 2009)

We need to be considering how to evaluate the content on our news site. I'm not sure how the CMS works with google analytics. Something to consider and ask our IT staff about.